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E-biznis / Online marketing / Uncategorized

Tri pádne dôvody, prečo mať vlastný blog

04/02/202115/02/2021 - by DMC Team

Priznám sa, že na internete sa málokedy začítam tak hlboko, ako na blogu. Žiaden z nich nesledujem pravidelne a narážam na ne skôr iba náhodou. Ale čo sa mi na nich páči …

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Recenzované články / Uncategorized

The digital economy as a tool for the sustainability of the growth of distribution and communication

18/09/202019/10/2020 - by DMC Team - Leave a Comment

Abstract   We follow the irreversible development of significant changes in the field of digitization, e-commerce, robotics, the Internet of Things, artificial intelligence, but also in others. The digital economy …

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Risk management in small and medium-sized enterprises.

10/07/202010/07/2020 - by DMC Team - Leave a Comment

Annotation: The objective of this article is to define, in theoretical and practical terms, the business and financial risks of small and medium-sized enterprises. At theoretical level, it is pointed …

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Recenzované články / Uncategorized

How to reduce the employee’s resistance to the incoming change in organization.

10/07/202010/07/2020 - by DMC Team

Short annotation: The effectiveness of human resource management can lead to the higher corporate performance and new innovations. The main role in promoting creative and innovative culture seems to be …

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Recenzované články / Uncategorized

Neuro-marketing

05/06/202021/09/2020 - by DMC Team - Leave a Comment

Abstract This article aims to analyze neuromarketing as a modern discipline that can be also used in online marketing. The article contains the problems that neuromarketing currently faces as ethical …

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