Tri pádne dôvody, prečo mať vlastný blog
Priznám sa, že na internete sa málokedy začítam tak hlboko, ako na blogu. Žiaden z nich nesledujem pravidelne a narážam na ne skôr iba náhodou. Ale čo sa mi na nich páči …
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The digital economy as a tool for the sustainability of the growth of distribution and communication
Abstract We follow the irreversible development of significant changes in the field of digitization, e-commerce, robotics, the Internet of Things, artificial intelligence, but also in others. The digital economy …
Read MoreRisk management in small and medium-sized enterprises.
Annotation: The objective of this article is to define, in theoretical and practical terms, the business and financial risks of small and medium-sized enterprises. At theoretical level, it is pointed …
Read MoreHow to reduce the employee’s resistance to the incoming change in organization.
Short annotation: The effectiveness of human resource management can lead to the higher corporate performance and new innovations. The main role in promoting creative and innovative culture seems to be …
Read MoreNeuro-marketing
Abstract This article aims to analyze neuromarketing as a modern discipline that can be also used in online marketing. The article contains the problems that neuromarketing currently faces as ethical …
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